The O2: Launching The O2 Arena in London, Dublin and Munich
Supported the architectural design and build programme for O2 branded experiences throughout, from the smallest of in venue details to the launch campaigns.
Launch of The O2
Transforming the iconic Millennium Dome into The O2 was a landmark project. Our task was to redefine it as the world’s most exciting entertainment destination.
We crafted a compelling brand narrative that celebrated its scale and versatility, emphasising its appeal to global audiences. The campaign highlighted The O2’s unrivaled live experiences, from music and sports to dining and leisure.
Through dynamic marketing, we positioned The O2 as the ultimate venue for unforgettable moments. The result? A global buzz, millions of visitors, and The O2’s establishment as the world’s number one entertainment venue, redefining London’s cultural landscape.
The O2 in London is the world’s most popular entertainment venue and winner of Best Sponsorship of the last 25 years. Brand consideration increased by 52% after launch.