Employee engagement has evolved—today’s top brands are ditching tired tactics for bold, purpose-driven, personalised experiences that truly connect with their people. From Spotify’s radical flexibility to Patagonia’s activism leave, discover the new rules reshaping workplace culture in 2025—and why your business can’t afford to be left behind.

In a world of fast scrolls and fleeting loyalty, features won’t cut it. Storytelling will.

The best brands don’t just tell us what they do.
They show us who they are—and why it matters.

Here’s why brand storytelling is the difference between being remembered—and being replaced.

In a noisy, fast-moving world, brand guardianship matters more than ever. It’s not just about consistency—it’s about protecting the value, trust, and distinctiveness you've built over time.
Because if you’re not shaping your brand experience, who is?

Rebranding is about redefining how your business connects with its audience—not just changing a logo, updating a name, and revealing a new visual identity. It should influence every corner of the business and every interaction your customer has with your brand. The story of your band needs to be authentic, backed by insight driven proof points. The best rebrand in the world will fail if the customer experience doesn't align with the brand promise.

The HQ of O2 where every room told a story: from park-themed meeting spaces to campaign rooms alive with our TV characters, and a boardroom with a life-sized oak tree. We celebrated what made O2 unique—our partnerships, our products, and above all, our customers.

Want to create a video that truly stands out? It all starts with a compelling brief that sparks creativity, aligns your team, and sets your project up for success—find out how the right approach can make all the difference.

Is Jaguar’s bold new rebrand a visionary leap into the future or a risky gamble that could backfire? How is the luxury car brand breaking from tradition with a minimalist, electric-only image and is this disruptive move going to redefine the industry or leave them in the dust?

Want to attract and retain top talent? Learn how to craft a powerful employer branding programme that tells your company’s story authentically and stands out in a competitive market—these tips are your roadmap to success.